Benchmarks

Evolving Email Metrics:

Why Clicks Matter

Questline Digital’s 2023 Energy Utility Benchmarks Report

How we click into an email has evolved from a bulky mouse as our only option to just a tap of your finger on a mobile device or trackpad.

In 2022, email clicks have evolved too. With Apple’s Mail Privacy Protection changing the game, click-through rate (CTR) pis now the most reliable metric for email success.

Click through to Questline Digital’s 2023 Energy Utility Benchmarks Report for the latest findings on utility customer engagement – and why clicks are more important than ever.

Benchmarks Sneak Peek

Each year, we analyze the metrics from millions of energy utility emails to share valuable insights and best practices to help improve email campaigns. Check out some of the key highlights from this year’s report below.

Key Account customers are the most engaged audience with a CTOR rate of

and a CTR of 4.17%

Municipal emails experienced the highest overall CTR of all utility types at

My Account engagement jumped to new levels with a CTOR of

and a click-through rate of 11.4%

Welcome Series holds the top spot for customer engagement with a reliable open rate of

a CTR of 10.9% and a CTOR of 23.7%

CTOR: click-to-open rate CTR: click-through rate

Every Click Matters

Download Questline Digital’s 2023 Energy Utility Benchmarks Report for more insights into what customers are clicking on – and how your utility can increase engagement.