Utilities send millions of customer communications every year, from billing notifications and outage alerts to program promotions and educational newsletters. Yet many utility marketers still struggle to answer a critical question: Are these communications actually influencing customer behavior? Measuring utility customer engagement goes beyond email open rates and webpage clicks. The ultimate goal is helping
Foundations for Success: Building Effective Utility Communications The first episode of Questline Digital’s Powering Engagement Podcast Series sets the foundation for stronger utility communications. Framed around three core pillars — strategy, content and technology — Episode One brings together insights from Questline Digital’s team of experts, including Rebecca Czarobski, Joe Pifher, Adriana Scavio and Nikki
Public power utilities play a vital role in the communities they serve. However, many customers don’t realize what makes public power utilities unique — or how these differences benefit their daily lives. Discover public power communication strategies to help your utility strengthen its narrative and showcase the value of public power. Why Public Power Matters
When life takes an unexpected turn — a job loss, medical emergency or sudden expense — staying current with energy bills can become difficult. This is where financial assistance programs play a critical role for utility customers. To ensure your utility financial assistance communications reach those who need it most, it’s important to communicate with
Brand appeal is more than just a positive reputation — it’s the foundation of utility customer engagement. When customers trust and value their utility, they are more likely to participate in programs, support rate changes and feel satisfied with their service. To explore how utilities can build stronger brands, Questline Digital spoke with marketers