Energy utility customers don’t want to be left in the dark during a power outage. When done well, outage communications can be a chance to further engage with customers and earn their trust. On the other hand, a lack of communication during an outage can cause ill will among customers and make it difficult to create
Beneficial electrification has become a popular marketing theme among energy utilities and cooperatives, but the concept is still unfamiliar to many customers. Don’t let that get in the way of communicating this powerful message about the benefits of electrification. The term may be a mouthful, but beneficial electrification can improve customers’ lives in a variety
Staying connected with energy utility customers is more important than ever. Utility marketers are constantly looking for effective ways to engage with their audience and deliver timely information about programs, services and energy-saving tips — all while cutting through the digital clutter that make it hard to attract customers’ attention. Two popular marketing channels have
Maintaining energy customer satisfaction is a top priority for energy utilities nationwide. As energy prices continue to rise and inflation affects prices across industries, customer satisfaction is taking a hit. According to J.D. Power’s 2022 Electric Utility Residential Customer Satisfaction Study, overall residential electric utility satisfaction is down as customers experience higher monthly bills and
As an energy utility, it’s essential that your customers are satisfied — after all, they’re the very lifeblood of your business. And while customer service and energy supply are obviously major factors in retention and loyalty, there’s another powerful component when it comes to delivering an exceptional customer experience: marketing. Leveraged correctly, marketing can help