Personalization can be a powerful force in helping energy providers build engaged relationships with customers. In fact, 55% of consumers believe that targeted communications create a more enjoyable experience. By using data to personalize the customer experience, energy providers can achieve: More effective marketing messages Higher engagement rates Increased program conversions However, it’s important to
Key Account Managers (KAMs) have a unique role within the utility industry, working to develop and nurture relationships with business customers. Key accounts are often large and complex, with a wide range of energy and education needs. However, it’s up to KAMs to support their key account customers with information and advice on renewable energy
As sustainability becomes a greater priority for businesses, energy utilities play an important role as a trusted resource. Key Account Managers in particular are vital partners with business customers as they take on electrification and energy efficiency projects. But how can Key Account Managers (KAMs) help business customers on their journey to greater sustainability? We
Energy prices are expected to continue rising this year and next, making it imperative that utilities have an energy rate communication strategy in place to help customers navigate rising bills. Average U.S. residential electricity prices will reach an estimated 15.33 cents/kWh in 2023, jumping from 13.72 cents/kWh in 2021. To put this into perspective, the average
Your customers want to save energy; they just might not know how. By educating customers about energy waste and showing them how they can save, your energy utility can help customers take advantage of energy-saving programs and products. More than ever, there is a growing need for energy efficiency education. Many customers don’t realize the