A full year of Apple’s privacy changes has come and gone, marketing texts are trending, chat boxes continue to pop up and voice search is making itself heard, among many other hot topics for utility marketers. Questline Digital’s experts weighed in on the top 10 email marketing trends and best practices for 2023 during a
For companies in the energy industry — whether utilities, EV charging station manufacturers, solar providers or sustainability consultants — quality content is vital for customer engagement and business growth. Today’s energy customers are looking for helpful resources, not a sales pitch. That’s where content as a service comes into play. Bridging the Knowledge Gap With
Program promotions are among the most important email campaigns for energy utilities. They help increase conversions, boost participation and generate revenue. However, keeping program promotions from getting stale can be a challenge. It’s not easy to develop program advertising ideas for paperless billing, EV charger rebates, time-of-use rate plans, and other utility programs. The reality
Personalized communications are no longer a nice-to-have when engaging with energy utility customers. In fact, 74% of customers feel frustrated when content is not relevant to their interests. For energy utilities, segmentation is critical to better understanding their customers and developing long-term relationships. In Questline Digital’s webinar, “How to Segment and Personalize Utility Customer Communications,”
Effective email list management is critical to digital marketing success. By building digital relationships with residential and business customers, and growing lists to reach more customers, utilities can achieve marketing goals, increase program participation and boost customer satisfaction. However, as customers ebb and flow, so does your email list. Addresses become inconsistent or nonexistent as