Program promotions are among the most important email campaigns for energy utilities. They help increase conversions, boost participation and generate revenue. However, keeping program promotions from getting stale can be a challenge. It’s not easy to develop program advertising ideas for paperless billing, EV charger rebates, time-of-use rate plans, and other utility programs. The reality
Personalized communications are no longer a nice-to-have when engaging with energy utility customers. In fact, 74% of customers feel frustrated when content is not relevant to their interests. For energy utilities, segmentation is critical to better understanding their customers and developing long-term relationships. In Questline Digital’s webinar, “How to Segment and Personalize Utility Customer Communications,”
Effective email list management is critical to digital marketing success. By building digital relationships with residential and business customers, and growing lists to reach more customers, utilities can achieve marketing goals, increase program participation and boost customer satisfaction. However, as customers ebb and flow, so does your email list. Addresses become inconsistent or nonexistent as
Spam emails are a major issue for many internet users. In fact, research shows that out of the 333 billion emails sent worldwide, 85% of those are spam. Although email marketing is still one of the best tools for reaching customers, spam messages can confuse, frustrate or victimize your utility’s customers. As your utility works
Email marketing isn’t just a buzzword that industry folks throw around. It’s one of the most valuable tools in a marketer’s toolbox to connect with customers. The email marketing stats collected by HubSpot speak for themselves: There are 4 billion daily email users 73% of millennials prefer communications from businesses to come via email 59%