Illustration for interview with Kelly Fikes for Energy Spotlight

Energy Spotlight: Kelly Fikes

Kelly Fikes will be celebrating an extraordinary 24 years with Alabama Power in January. In her tenure, she has experienced many changes and worked in numerous facets of the utility. Fikes began her career with Alabama Power as an Administrative Assistant. After a few years in this role, she worked as an Account Manager in

Illustration of smart home campaign

Empower Utility Customers with a Smart Home Campaign

From the convenience of our smartphones, we can easily lower the temperature of our home, turn on the lights before entering the front door and better manage our overall energy usage. For energy utilities, it’s imperative to harness the opportunities tied to this growing technology. Running a smart home campaign or weaving smart home promotions

Illustration of utility strategies for high bill communications

Webinar: Strategies for High Bill Communications

High bill communications is a hot topic (pun intended) for utilities everywhere. Extreme temperatures have impacted billing communications in a big way as scorching summers and frigid winters hit customers’ energy bills. How your utility communicates seasonal costs directly impacts customer satisfaction. In Questline Digital’s webinar, “Strategies for High Bill Communications,” our expert speakers, Morgan Kriley

Illustration for Energy Spotlight interview with Sonja Britland

Energy Spotlight: Sonja Britland

Sonja Britland has worn many hats at Taunton Municipal Light Plant (TMLP), from marketing to public communications. In her latest role as Sustainability and Commercial Development Manager, she is passionate about the environment and helping customers take advantage of renewable energy. “I really hope to make a difference and put my energy toward something tangible

Illustration of factors that impact email deliverability

Improving Email Deliverability: Factors to Consider

Communicating with customers about products, services and other offerings is vital, and email marketing can be an extremely effective channel for these messages. However, reaching a customer’s inbox is much more complicated than drafting a message and hitting send. That’s where email deliverability comes in. What is email deliverability? It’s the ability to get emails