Communicating with customers about products, services and other offerings is vital, and email marketing can be an extremely effective channel for these messages. However, reaching a customer’s inbox is much more complicated than drafting a message and hitting send. That’s where email deliverability comes in. What is email deliverability? It’s the ability to get emails
Power outages can occur at any time for any reason, whether due to severe weather, equipment failure or even animal obstruction. Your customers look to your utility for outage updates. That’s why proactive emergency communications are key. In Questline Digital’s webinar, “Proactively Engage Customers with Emergency Communications,” Vonetta Burrell, Manager of Corporate Communications at Belize
An engaged customer is easy to recognize in many industries. In the retail industry, an engaged customer is an avid online shopper who tags their favorite brand on social media. In the spa or beauty salon industry, an engaged customer will book appointments regularly and leave positive reviews on Yelp. In the energy industry, however,
As energy consumers choose new electricity sources and show more interest in their overall consumption, the utility industry is paying more attention to the customer experiences it provides. Utility professionals now understand that their relationships with customers need to be built around two-way conversations. In the latest edition of its “New Energy Consumer” report, Accenture
Every industry pulls success stories and learning opportunities from one another. As someone who worked in the banking and financial industry for 17 years, Anna Smith knows this all too well. Smith, Key Account Manager for Arizona Public Service (APS), says there are many differences she’s noticed from her time in the banking industry. “I’ve