Every industry pulls success stories and learning opportunities from one another. As someone who worked in the banking and financial industry for 17 years, Anna Smith knows this all too well. Smith, Key Account Manager for Arizona Public Service (APS), says there are many differences she’s noticed from her time in the banking industry. “I’ve
Some energy topics can be challenging to explain in an article or infographic and require a more in-depth, engaging format to communicate the complex information. Video content is a great way to grab your customer’s attention and make the intended message easy to understand. But as it turns out, producing an explainer video isn’t that
Customer testimonials are a powerful tool to increase credibility and loyalty. In an age where product reviews on Amazon or Target are paramount for driving sales, it only makes sense that customer reviews could do the same for your energy utility. Customer testimonial videos are impactful for a number of reasons, including: First-hand accounts from
Comparing the effectiveness of video vs. written content isn’t clear-cut. There are numerous factors to consider, like, who the content is for, why you’re making it, what your goals are and where you’re going to use the content. Often, you might even decide to use both formats in tandem to accomplish your goals. But there
With the popularity of TikTok and YouTube, it’s obvious that consumers love video content. But you shouldn’t limit the use of video to your energy utility’s social media platforms. In fact, an email newsletter with video should be an integral part of your communications strategy. According to Forbes magazine, watching video makes up 50% of