Laurel Gerdine, Head of Client Marketing at Franklin Energy, found her love for the energy industry right out of college, joining the team at San Diego Gas & Electric. Since then, Gerdine received her MBA, made a career in the advertising world, owned and operated her own marketing strategy firm and worked as the VP
For your energy utility, planned power outages are necessary for regular maintenance and reliability improvements. But for your customers, a planned outage — just like any other outage — is a disruption to their daily routine. That’s why your energy utility needs the right communication strategy in place to prepare both residential and business customers
Animation has the power to break through marketing clutter. No matter the company or industry, consumers want entertaining, educational and aspirational content. In a sea of sensory overload, animated explainer videos enable your energy utility to stand out in a memorable, compelling way. Animation helps brands to develop a unique and identifiable look that instantly
Relevant communication isn’t just a preference for consumers — it’s an expectation. Your customers want to see messages that speak to their needs and interests, and they don’t want to be bothered with messages that don’t. For energy utilities, relevant communications are best achieved by employing customer segmentation. This tactic remains the best way to
Public Service Company of Oklahoma’s Jessica Carthen helps customers understand and take advantage of energy efficiency programs — a responsibility she doesn’t take lightly. “As a marketer, you don’t always have the opportunity to promote something that is truly a service for good,” Carthen says. “There is something really fulfilling about being able to promote