Utility marketing requires more than just traditional billing inserts or generic emails to communicate with customers. Whether you’re looking to reach residential customers, business customers or low-income households, each group has unique needs, preferences and expectations. To successfully engage with a diverse audience, utility marketers must develop a comprehensive utility marketing strategy that delivers relevant,
Utilities today are grappling with a significant Key Account Manager (KAM) training challenge. As experienced workers retire, new hires from outside the industry bring fresh perspectives but often lack the utility-specific knowledge needed to hit the ground running. Meanwhile, long-term employees must continuously adapt to new technologies and evolving customer expectations. During our recent Plugged
Approximately 20% of Americans call rural areas home, according to the U.S. Census Bureau. These communities, more spread out and with smaller populations, present unique challenges and opportunities for utilities seeking to serve them effectively. Customer engagement plays a pivotal role in this mission. But one thing’s clear: A one-size-fits-all approach won’t cut it. Engagement
Customer satisfaction is a key indicator of overall performance and a driver of long-term success for energy and water utilities. In an industry where reliability and trust are imperative, high utility customer satisfaction (CSAT) scores can lead to better regulatory outcomes, increased customer loyalty and a stronger brand reputation. For utility marketers, improving these scores
Today’s utility customers are increasingly concerned about energy reliability, cost efficiency and their environmental impact. Many consumers want to know, what are the benefits of natural gas compared to other energy options? With the wide variety of options available, utilities need to prioritize communicating about the key advantages of natural gas. What Customers Want