Approximately 20% of Americans call rural areas home, according to the U.S. Census Bureau. These communities, more spread out and with smaller populations, present unique challenges and opportunities for utilities seeking to serve them effectively. Customer engagement plays a pivotal role in this mission. But one thing’s clear: A one-size-fits-all approach won’t cut it. Engagement
Customer satisfaction is a key indicator of overall performance and a driver of long-term success for energy and water utilities. In an industry where reliability and trust are imperative, high utility customer satisfaction (CSAT) scores can lead to better regulatory outcomes, increased customer loyalty and a stronger brand reputation. For utility marketers, improving these scores
Today’s utility customers are increasingly concerned about energy reliability, cost efficiency and their environmental impact. Many consumers want to know, what are the benefits of natural gas compared to other energy options? With the wide variety of options available, utilities need to prioritize communicating about the key advantages of natural gas. What Customers Want
Transitioning customers to smart water meters is a major step forward in modernizing utility operations. Smart meters empower customers with real-time usage data, leak detection capabilities and water conservation tools. This technology has many benefits, including more accurate billing, reduced costs and the ability to quickly address leaks before they cause expensive damage. For your
Inclusivity in communications is more than just a buzzword; it’s a critical component of effective customer engagement and community building. Additionally, inclusive communications are essential for fostering a sense of belonging and equity among all customers. Utilities have a unique responsibility to ensure their messages reach and resonate with every segment of their diverse community.