Looking to improve digital customer engagement? Behavioral emails could be your answer. With 75% of emails going unopened on average, your energy utility must work to send customers the emails they want to read. Behavioral sends give customers what they want when they want it. What Is a Behavioral Email? Behavioral emails are automated or planned email
Studies show that 86% of buyers will pay more for a better customer experience. But you can’t improve your utility’s customer experience if you don’t understand it from your customers’ perspective. That’s where customer journey mapping comes in. Journey mapping is critical for understanding and solving customer pain points. This becomes even more important as
Working for a small electric cooperative, Robert Raker wears many different hats. Currently, as Manager of Communications and Public Relations for West River Electric Cooperative, Raker uses his technical background as a master electrician to effectively communicate complicated information to members. “I never went to school for marketing or public relations,” Raker says. “While it
When severe weather threatens, your energy utility may need to send power outage notification emails to customers. To level-set customer expectations and ensure long-term customer satisfaction, your outage communications strategy shouldn’t wait until an outage happens. Optimize your outage strategy with an outage communication template that includes useful information and resources customers will need before,
Don’t sleep on welcome emails. They are one of the most effective forms of marketing automation you can set up. Here are a few reasons why… The average open rate for welcome emails is 60.3%, which makes them 114% more attention-grabbing than standard emails. Compared to regular email marketing, welcome emails make 320% more revenue on average.