No matter the brand, first impressions with new customers are everything. That’s why a great welcome message is essential in every industry, from retail to hospitality and everything in between. For the energy utility industry, an effective welcome email design has the power to increase customer engagement, drive program promotion conversions and build long-lasting satisfaction.
Sending a warm welcome message to customers goes a long way in establishing rapport and familiarizing your audience with your utility’s offerings. An effective welcome email tees up your audience for more inbox communications and lays the foundation for a positive customer experience. When following welcome email best practices, your messages should do five things:
After 27 years at Silicon Valley Power, Mary Medeiros McEnroe has experienced some major changes in California’s utility landscape. Throughout her career, she has made it her mission to help customers every step of the way. Medeiros McEnroe worked with business customers to prevent rolling blackouts during the Western U.S. energy crisis of 2000 and
Newer digital media like TikTok and NFTs may get all the headlines, but according to research email newsletters still have 40 times the effectiveness of social media. Campaign Monitor confers, noting, “These emails…seem to make an impact. They’ve been shown to drive sales, boost social media reach and increase website traffic and engagement.” Why? Because
To help solve problems and transform the customer journey, energy utilities need to think like their customers. In our webinar, “The Ins and Outs of Utility Customer Journey Mapping,” Zach Hardison, VP of Solutions Innovation at Questline Digital, and Brent Baker, VP and Chief Customer Officer at City Utilities of Springfield, Missouri, provide insights on