Illustration of satisfied utility customers resulting from customer journey mapping

Webinar: The Ins and Outs of Utility Customer Journey Mapping

To help solve problems and transform the customer journey, energy utilities need to think like their customers. In our webinar, “The Ins and Outs of Utility Customer Journey Mapping,” Zach Hardison, VP of Solutions Innovation at Questline Digital, and Brent Baker, VP and Chief Customer Officer at City Utilities of Springfield, Missouri, provide insights on

Energy Spotlight interview with Natasha Contreras

Energy Spotlight: Natasha Contreras

Natasha Contreras is the epitome of a jack of all trades, having held roles on multiple teams at San Diego Gas & Electric (SDG&E) including IT, project management and marketing. Currently EV Customer Engagement Manager for the utility, Contreras now focuses her efforts on educating the community on going electric. Contreras joined SDG&E straight out

Illustration of energy utility webinar using tips and tricks from experts

Webinar Tips and Tricks from the Experts

Energy utility customers no longer want or hope for engaging digital experiences — they expect them. These experiences offer opportunities for people to learn and understand things they might not otherwise encounter. For example, during the height of the pandemic, the Google Arts & Culture team partnered with over 2,500 museums and galleries to offer

Illustration of energy utility deciding how many emails in a welcome series

How Many Emails in a Welcome Series?

Whether you’re joining a cheese of the month club or signing up with a new video streaming service, you’re sure to receive some kind of welcome message. Whether that message will be helpful or worthy of the trash bin is to be determined. You might not be wowed by the content (or find it very helpful),

Illustration of webinar content strategy for energy utilities

Building Your Utility’s Webinar Content Strategy

Discover these best practices for creating a winning webinar content strategy to educate utility customers and employees. In today’s digital world of Zoom and FaceTime, webinars are booming. In fact, a recent study finds the use of webinars increased by 162% and attendance nearly quadrupled in the past two years. That’s why it important for