With a background in broadcast news, Todd Long has made it his mission to transform Huntsville Utilities into a valuable information source for customers. As Electronic Content Administrator, Long has taken a customer-centric approach to every communication, whether social media posts, news releases or episodes of the utility’s award-winning YouTube show. “My very first job
To keep customers engaged in between billing notices and program promotions, energy utilities should have a consistent touchpoint like a monthly utility newsletter. This ongoing communication is popular across audiences, from residential customers to small business owners to C&I facility managers. According to Questline Digital’s 2020 Energy Utility Benchmarks Report, utility newsletter readers are much more engaged
In Questline Digital’s Plugged In webinar, “How to Market Paperless Billing to Customers,” Senior Copywriter Breanne George and Creative Director Joe Pifher shared their insights and advice for creating successful promotions that encourage customers to switch to paperless billing. In order to reach your program goals, your energy utility needs to understand your customers and
More than 81% of Americans own a smartphone, yet many consumers still receive their utility bill through snail mail. For energy utility marketers, encouraging customers to go paperless is no easy task. Customers are accustomed to receiving paper bills — and old habits can be hard to break. Useful Tips for Encouraging Customers to Go
Paperless billing incentives are a tactical way to increase signups to your energy utility’s eBill or paperless billing program. In addition to engaging customers, incentives drive higher click-through rates (CTR) and conversions for eBill campaigns. What are paperless billing incentives? Paperless billing incentives can vary, ranging from high-value prizes like tickets to a sports game or