Newer digital media like TikTok and NFTs may get all the headlines, but according to research email newsletters still have 40 times the effectiveness of social media. Campaign Monitor confers, noting, “These emails…seem to make an impact. They’ve been shown to drive sales, boost social media reach and increase website traffic and engagement.” Why? Because
To help solve problems and transform the customer journey, energy utilities need to think like their customers. In our webinar, “The Ins and Outs of Utility Customer Journey Mapping,” Zach Hardison, VP of Solutions Innovation at Questline Digital, and Brent Baker, VP and Chief Customer Officer at City Utilities of Springfield, Missouri, provide insights on
Natasha Contreras is the epitome of a jack of all trades, having held roles on multiple teams at San Diego Gas & Electric (SDG&E) including IT, project management and marketing. Currently EV Customer Engagement Manager for the utility, Contreras now focuses her efforts on educating the community on going electric. Contreras joined SDG&E straight out
Energy utility customers no longer want or hope for engaging digital experiences — they expect them. These experiences offer opportunities for people to learn and understand things they might not otherwise encounter. For example, during the height of the pandemic, the Google Arts & Culture team partnered with over 2,500 museums and galleries to offer
Whether you’re joining a cheese of the month club or signing up with a new video streaming service, you’re sure to receive some kind of welcome message. Whether that message will be helpful or worthy of the trash bin is to be determined. You might not be wowed by the content (or find it very helpful),