Illustration of mailbox with utility newsletter

Utility Newsletter: A Key Tool for Customer Engagement

To keep customers engaged in between billing notices and program promotions, energy utilities should have a consistent touchpoint like a monthly utility newsletter. This ongoing communication is popular across audiences, from residential customers to small business owners to C&I facility managers. According to Questline Digital’s 2020 Energy Utility Benchmarks Report, utility newsletter readers are much more engaged

Illustration of marketing paperless billing to utility customers

Webinar: Helping Utility Customers Switch to Paperless Billing

In Questline Digital’s Plugged In webinar, “How to Market Paperless Billing to Customers,” Senior Copywriter Breanne George and Creative Director Joe Pifher shared their insights and advice for creating successful promotions that encourage customers to switch to paperless billing. In order to reach your program goals, your energy utility needs to understand your customers and

Illustration of utility encouraging customers to go paperless

5 Tips for Encouraging Customers to Go Paperless

More than 81% of Americans own a smartphone, yet many consumers still receive their utility bill through snail mail. For energy utility marketers, encouraging customers to go paperless is no easy task. Customers are accustomed to receiving paper bills — and old habits can be hard to break. Useful Tips for Encouraging Customers to Go

Illustration of energy utility using paperless billing incentives in marketing campaign

How to Use Paperless Billing Incentives to Boost Conversions

Paperless billing incentives are a tactical way to increase signups to your energy utility’s eBill or paperless billing program. In addition to engaging customers, incentives drive higher click-through rates (CTR) and conversions for eBill campaigns.  What are paperless billing incentives? Paperless billing incentives can vary, ranging from high-value prizes like tickets to a sports game or

Illustration of Energy Spotlight interview with Eugene Ayuyao

Energy Spotlight: Eugene Ayuyao

Eugene Ayuyao is a strong advocate for helping those in need. It’s no surprise, then, that her professional title at Southern California Edison (SCE) is Senior Manager of Income Qualified and Disadvantaged Communities Programs. When speaking with Ayuyao, it’s clear that her passion runs deeper than just a job title. She believes in the cause