More than 81% of Americans own a smartphone, yet many consumers still receive their utility bill through snail mail. For energy utility marketers, encouraging customers to go paperless is no easy task. Customers are accustomed to receiving paper bills — and old habits can be hard to break. Useful Tips for Encouraging Customers to Go
Paperless billing incentives are a tactical way to increase signups to your energy utility’s eBill or paperless billing program. In addition to engaging customers, incentives drive higher click-through rates (CTR) and conversions for eBill campaigns. What are paperless billing incentives? Paperless billing incentives can vary, ranging from high-value prizes like tickets to a sports game or
Eugene Ayuyao is a strong advocate for helping those in need. It’s no surprise, then, that her professional title at Southern California Edison (SCE) is Senior Manager of Income Qualified and Disadvantaged Communities Programs. When speaking with Ayuyao, it’s clear that her passion runs deeper than just a job title. She believes in the cause
The benefits of choosing paperless billing may be obvious to you. But your customers may not understand these benefits, or they may not be properly incentivized to give up paper bills and make the switch. Follow these e billing best practices to improve your energy utility’s e bill marketing and boost conversion rates. E billing best practice
The popular video-sharing app TikTok has been making headlines lately. It may leave you wondering if you’re missing out by not connecting with customers on the trendy social media platform. But does your energy utility really need a TikTok account? It depends. Every company that embraces the world of social media needs to go into it knowing that