Illustration of ways to promote energy efficiency adoption

Webinar: Energy Efficiency Adoption Solutions

For energy utilities, encouraging customers to adopt energy efficient lifestyles is an ongoing challenge. Both residential and business customers benefit from reducing energy, but it can be easier said than done to change long-standing behaviors. However, with the right strategies in place, utilities can make strides in their energy efficiency adoption goals.   In our

Interview with Hanna Bella customer experience for energy utility

Energy Spotlight: Hanna Balla

From the airline industry to healthcare, Hanna Balla has seen it all. Currently the Director of Customer Experience & Insights for NiSource, Balla looks to her past industries with gratitude for helping her get to where she is today. Working with utility digital experiences, Balla has seen the energy industry go through a major transformation.

Illustration of anniversary emails sent to customers by energy utilities

How Celebrating Your Customer Anniversary Can Boost Engagement + Anniversary Email Examples

After new customer onboarding, energy consumers are accustomed to receiving billing notices and outage alerts from their utility. While these are essential messages, you need more than just transactional communications to build a long-term positive relationship. Anniversary emails can help increase engagement by recognizing a meaningful touchpoint in the customer lifecycle. What is a customer anniversary email?

Examples of energy utilities using social media for outage communications best practices

Best Practices in Outage Communications: Social Media Examples

Whether it’s hurricanes, high winds, extreme heat or cold, every utility faces its own set of weather-related issues that can leave customers in the dark. More energy companies are using social media in their outage communications plans to reassure customers and share updates. But some utilities may be wondering about the best practices in outage communications –