Interview with Matthew Allen renewable energy utility account manager

Energy Spotlight: Matthew Allen

Matthew Allen is the Senior Key Accounts & Business Analyst for ElectriCities of NC and acts as a guide for their municipal utilities. ElectriCities of NC provides administrative, technical, legal and legislative services to municipal electric utilities throughout North Carolina, as well as some in South Carolina and Virginia. Working with 32 member utilities, Allen

Illustration of webinar about interactive content

Webinar: Using Interactive Content to Engage Customers

Interactive content is not a new concept, but it can be daunting for many companies to understand, let alone produce. However, it’s not as difficult as it appears to develop interactive content. In our latest webinar, “Using Interactive Content to Engage Customers,” Matt Irving, Brian Lindamood and Robert Abbott share best practices and benefits of

Examples of digital marketing to promote energy utility marketplace sites

Master Guide: How to Market Your Energy Utility Marketplace

As energy providers look to strengthen relationships with their customers, many are launching utility marketplace websites to sell energy-related products and services. Energy utility marketplaces are appearing in two distinct categories: Project marketplaces connect customers interested in energy efficiency and home improvement solutions with certified professionals. These marketplaces include installation services for EV charging stations, solar

Illustration of commercial demand response customers

Commercial Demand Response: Promoting Benefits to Business Customers

Ensuring the reliability of your customers’ energy supply is one of the most important jobs for any utility — yet it’s often taken for granted by customers. By participating in commercial demand response programs, business customers will better understand the role they have to play and directly contribute to making the electric grid more stable.

Illustration of webinar about the resurgence of eNewsletters

Webinar: The Resurgence of eNewsletters

Newsletters have been around for a very long time — building relationships with readers since the 16th century. In the 1990s, the rise of email started the modern eNewsletter and delivery of curated content to inboxes. While email newsletters have been around a long time, they are still as effective as ever. In fact, eNewsletters