Illustration of webinar about the resurgence of eNewsletters

Webinar: The Resurgence of eNewsletters

Newsletters have been around for a very long time — building relationships with readers since the 16th century. In the 1990s, the rise of email started the modern eNewsletter and delivery of curated content to inboxes. While email newsletters have been around a long time, they are still as effective as ever. In fact, eNewsletters

Illustration of time-of-use rates for residential utility customers

Time-of-Use Rates: Encouraging Residential Customers to Make the Switch

Just as AMI replaced analog electric meters, the old-fashioned flat-rate bill will soon give way to a more dynamic and variable way for residential customers to pay for their energy use. An increasing number of energy utilities are introducing time-of-use (TOU) rates. But are customers ready for the change? Those of us in the utility

Illustration of creative marketing ideas for energy utility promotions

Creative Inspiration for Energy Utility Promotions

When it comes to promotional emails, there is a fine line between selling your product or service and creating a narrative that resonates with customers. For energy utilities, this is not always an easy task. The reality is, utility products and services can be technical, complicated and not always on customers’ radars. More so, energy

Illustration of energy utility marketers using customer segmentation

Webinar: How to Segment Customer Communications

Segmentation. What is it and why does it matter? Before we get there, let’s talk about movies. Brian Lindamood, VP of Marketing & Content Strategy, shared this example to begin the conversation during Questline Digital’s webinar. “If we were to put up a poll asking all of us what our favorite movie is, I bet

Illustration of home battery storage for utility customers

Battery Storage: What Energy Utility Customers Need to Know

Electricity is typically consumed as soon as it’s produced. Rechargeable batteries can store electricity at times when demand is low and power generation is high. It sounds simple, but your residential customers need to be educated about how battery energy storage works, the difference between battery types and what it takes to integrate batteries with