Interactive content is not a new concept, but it can be daunting for many companies to understand, let alone produce. However, it’s not as difficult as it appears to develop interactive content. In our latest webinar, “Using Interactive Content to Engage Customers,” Matt Irving, Brian Lindamood and Robert Abbott share best practices and benefits of
As energy providers look to strengthen relationships with their customers, many are launching utility marketplace websites to sell energy-related products and services. Energy utility marketplaces are appearing in two distinct categories: Project marketplaces connect customers interested in energy efficiency and home improvement solutions with certified professionals. These marketplaces include installation services for EV charging stations, solar
Ensuring the reliability of your customers’ energy supply is one of the most important jobs for any utility — yet it’s often taken for granted by customers. By participating in commercial demand response programs, business customers will better understand the role they have to play and directly contribute to making the electric grid more stable.
Newsletters have been around for a very long time — building relationships with readers since the 16th century. In the 1990s, the rise of email started the modern eNewsletter and delivery of curated content to inboxes. While email newsletters have been around a long time, they are still as effective as ever. In fact, eNewsletters
Just as AMI replaced analog electric meters, the old-fashioned flat-rate bill will soon give way to a more dynamic and variable way for residential customers to pay for their energy use. An increasing number of energy utilities are introducing time-of-use (TOU) rates. But are customers ready for the change? Those of us in the utility