Illustration of best enewsletters of 2021

11 of the Best eNewsletters in 2021

eNewsletter popularity has exploded in recent years. News publishers and brands alike are producing top-tier content and delivering it directly to your inbox. Yet not all eNewsletters are created equal — some stand above the rest. We asked the creative and content teams at Questline Digital to share their favorites. We’re diving into the 11

Illustration of time-of-use rates for residential utility customers

Time-of-Use Rates: Encouraging Residential Customers to Make the Switch

Just as AMI replaced analog electric meters, the old-fashioned flat-rate bill will soon give way to a more dynamic and variable way for residential customers to pay for their energy use. An increasing number of energy utilities are introducing time-of-use (TOU) rates. But are customers ready for the change? Those of us in the utility

Illustration of creative marketing ideas for energy utility promotions

Creative Inspiration for Energy Utility Promotions

When it comes to promotional emails, there is a fine line between selling your product or service and creating a narrative that resonates with customers. For energy utilities, this is not always an easy task. The reality is, utility products and services can be technical, complicated and not always on customers’ radars. More so, energy

Illustration of energy utility marketers using customer segmentation

Webinar: How to Segment Customer Communications

Segmentation. What is it and why does it matter? Before we get there, let’s talk about movies. Brian Lindamood, VP of Marketing & Content Strategy, shared this example to begin the conversation during Questline Digital’s webinar. “If we were to put up a poll asking all of us what our favorite movie is, I bet

Illustration of home battery storage for utility customers

Battery Storage: What Energy Utility Customers Need to Know

Electricity is typically consumed as soon as it’s produced. Rechargeable batteries can store electricity at times when demand is low and power generation is high. It sounds simple, but your residential customers need to be educated about how battery energy storage works, the difference between battery types and what it takes to integrate batteries with