Illustration of energy utilities offer guidance to customers based on research

New Research: Energy Customers in Search of Guidance

How do your customers feel about new energy technologies? Smart Energy Consumer Collaborative’s 2021 State of the Consumer Report offers important insight into the attitudes, concerns and motivations driving adoption. Among the results in this year’s report, SECC found that: Consumers are making the connection between smart energy and slowing climate change. Consumers across all

Illustration of marketers using welcome series to build engagement with new customers

Webinar: How to Build Engagement with New Customers

As the old adage goes, “You never get a second chance to make a good first impression.” This is especially true of the first interactions between energy utilities and engagement with their new customers. In Questline Digital’s Plugged In webinar, “How to Build Lasting Engagement with New Customers,” Questline Digital’s Josh Hanna and Sigma Computing’s

Illustration of wind power to inform energy utility customers

Wind Power: What Utility Customers Need to Know

U.S. wind power generation has tripled over the past decade — and continues to grow as renewable energy gains momentum.  However, the small wind market (<100 kW), dominated in the past by residential customers, has largely been supplanted by solar installations. By comparison, commercial and industrial companies have installed over 360 onsite wind turbines. Excluding

Illustration of customer review of smart thermostats

Smart Thermostats Review: Controlled Comfort

Smart devices continue to make their way into more homes each year. According to research, nearly 65% of Americans own at least one smart home device, with some of the most popular devices being speakers (31%), smart thermostats (24%) and lighting (20%). How are customers actually using these devices? We asked four members of the

Illustration of marketers using performance metrics to optimize content strategy

3 Ways Performance Metrics Guide Your Content Strategy

Creating a content strategy without using performance metrics is like taking a road trip without a map — and without a destination in mind. You won’t know how to get there, and you won’t even know when you’ve arrived! Performance metrics are the roadmap that guide your content strategy and the signpost that tells you