As the old adage goes, “You never get a second chance to make a good first impression.” This is especially true of the first interactions between energy utilities and engagement with their new customers. In Questline Digital’s Plugged In webinar, “How to Build Lasting Engagement with New Customers,” Questline Digital’s Josh Hanna and Sigma Computing’s
U.S. wind power generation has tripled over the past decade — and continues to grow as renewable energy gains momentum. However, the small wind market (<100 kW), dominated in the past by residential customers, has largely been supplanted by solar installations. By comparison, commercial and industrial companies have installed over 360 onsite wind turbines. Excluding
Smart devices continue to make their way into more homes each year. According to research, nearly 65% of Americans own at least one smart home device, with some of the most popular devices being speakers (31%), smart thermostats (24%) and lighting (20%). How are customers actually using these devices? We asked four members of the
Creating a content strategy without using performance metrics is like taking a road trip without a map — and without a destination in mind. You won’t know how to get there, and you won’t even know when you’ve arrived! Performance metrics are the roadmap that guide your content strategy and the signpost that tells you
Our world revolves around relationships — from romantic love to rapport with coworkers. For energy utilities, digital customer relationships are vital to grow customer engagement, increase program conversions and improve customer satisfaction scores. In fact, brands that lead in great digital customer experiences outperform the competition by nearly 80%. How does your energy utility build