Smart devices continue to make their way into more homes each year. According to research, nearly 65% of Americans own at least one smart home device, with some of the most popular devices being speakers (31%), smart thermostats (24%) and lighting (20%). How are customers actually using these devices? We asked four members of the
Creating a content strategy without using performance metrics is like taking a road trip without a map — and without a destination in mind. You won’t know how to get there, and you won’t even know when you’ve arrived! Performance metrics are the roadmap that guide your content strategy and the signpost that tells you
Our world revolves around relationships — from romantic love to rapport with coworkers. For energy utilities, digital customer relationships are vital to grow customer engagement, increase program conversions and improve customer satisfaction scores. In fact, brands that lead in great digital customer experiences outperform the competition by nearly 80%. How does your energy utility build
Electric cars and trucks are nothing new. In fact, William Morrison of Des Moines, Iowa, built a six-passenger electric-powered wagon in 1891. Jumping ahead to just a few years later, of the 4,192 cars produced in the U.S. in 1900, 28% were electric. But electric vehicles (EVs) had disappeared by 1935 due to the discovery
Spring is quickly approaching — and that means warmer temperatures, flowers blooming and longer days. This time of year is also an opportunity for your energy utility to jumpstart program promotions and increase customer engagement. Read on to learn about the top five programs and services to share with your customers to prepare them for