Smart home technology is on the rise. In the last two years the number of households with smart speakers has grown by 135%. Between those, robot vacuums, video doorbells and more, there is no shortage of technology claiming to make our lives easier. Why is this important to know? Well, your energy utility customers are
Smart home technology provides residential customers with powerful tools to control their energy use, make their homes more comfortable and save money. Some smart devices are also a lot of fun — or even a little silly. The lighter side of connected technology was definitely on display during this year’s Consumer Electronics Show. Held virtually
Fifth-generation (5G) wireless is the latest technology in mobile communications, but is it the greatest? The previous generation, 4G LTE, was launched a decade ago, in 2010, which means it was time for an upgrade. 5G service promises faster speed and a higher-quality wireless experience, but all of that may come at a cost. This
Does your energy utility have an effective digital relationship with customers? The answer may surprise you. Most energy utilities email program promotions to customers, text them outage alerts and offer electronic billing options — creating the impression of a strong connection. However, these transactional tactics actually fall far short of a true digital customer relationship.
Many people use the terms “marketing” and “advertising” interchangeably when, in fact, they are quite different. To put it simply, marketing promotes a business and its products or services, while identifying customer needs and how best to meet them. Advertising, however, is the act of calling attention to products or services, specifically through paid methods.