Does your energy utility have an effective digital relationship with customers? The answer may surprise you. Most energy utilities email program promotions to customers, text them outage alerts and offer electronic billing options — creating the impression of a strong connection. However, these transactional tactics actually fall far short of a true digital customer relationship.
Many people use the terms “marketing” and “advertising” interchangeably when, in fact, they are quite different. To put it simply, marketing promotes a business and its products or services, while identifying customer needs and how best to meet them. Advertising, however, is the act of calling attention to products or services, specifically through paid methods.
At the start of their energy service, business customers need the right tools to succeed. By connecting with this target audience from day one, your energy utility can welcome business customers, help them better manage their account and take control of their energy use. A Welcome Series is a great way to connect with hard-to-reach
For over 30 years, Questline Digital has been dedicated to helping energy utilities connect with their customers. Before changing our name to Questline and then Questline Digital, the company that started as “Tech Resources Inc.” was engaging energy utility customers through the latest technology at the time: the fax machine. While technology has certainly changed
Performance metrics are the secret sauce of digital marketing, allowing marketers to directly measure the results of their campaigns. But why settle for evaluating performance metrics after a marketing campaign has run? Why not use those metrics to your advantage — to evaluate, adjust and improve performance during a campaign? That’s the promise of A/B