Illustration of electric utilities customers looking at trends for 2021

5 Trends to Watch for Electric Utilities in 2021

The new year is here — and that means new trends for electric utilities to watch in the months ahead. It’s important to stay ahead of these innovations so your energy utility stand out as a trusted resource to customers. To help start the new year right, here are five energy trends for electricity consumption

Illustration of nationwide energy utilities customers as part of diversity and inclusion strategy

Webinar: Diversity and Inclusion Strategies for Energy Utilities

Concerns about racial justice, diversity and inclusion have taken on renewed importance this year with a national dialogue that was long overdue. For energy utilities this issue is critical, not just as large employers, but as institutions in your communities and in the way you serve and represent your customers. In Questline Digital’s Plugged In

A neighborhood and renewable energy sources are connected by microgrids

What are Microgrids? A Major Trend in Energy Distribution

Microgrids are a much smaller version of an energy utility’s megagrid: a network that connects a few buildings, a campus or a neighborhood. They comprise distributed energy resources, energy storage systems and loads under one control system. Microgrids connect to the main grid at a point of “common coupling,” which maintains voltage at the same

Illustration of utilities communicating with small businesses about the financial impact of coronavirus

Webinar: Financial Impact of Coronavirus on Small Businesses

The coronavirus pandemic is far from over. Businesses everywhere continue to deal with the economic fallout of the crisis even as some assistance and deferment programs come to an end. Small and medium business customers will continue to look to their energy utility throughout the winter for resources and support to survive the financial impact

Illustration of marketers using performance metrics in content strategy

Content Performance Metrics: How to Measure Success

A successful content marketing strategy usually hinges on two factors: understanding your customers, and producing relevant content to connect with them. The secret is to make sure that both sides of this equation are in balance. Once your content is aligned with your audience’s needs and interests, the results will show. But how do you