The coronavirus pandemic is far from over. Businesses everywhere continue to deal with the economic fallout of the crisis even as some assistance and deferment programs come to an end. Small and medium business customers will continue to look to their energy utility throughout the winter for resources and support to survive the financial impact
A successful content marketing strategy usually hinges on two factors: understanding your customers, and producing relevant content to connect with them. The secret is to make sure that both sides of this equation are in balance. Once your content is aligned with your audience’s needs and interests, the results will show. But how do you
As we prepare for the big man in red to make his yearly appearance, his normal entryway for businesses is getting an upgrade. Solar chimneys are becoming a more common building design element to create comfortable environments inside. What are solar chimneys? Solar chimneys, also known as a thermosiphon or thermal chimneys, are “passive” conduits
When customers think of energy utilities, their first thoughts aren’t always the friendliest. They might be mad about a late payment fee or frustrated that their power isn’t restored yet. Often, they forget that there are real people behind the energy utility. As marketers, it’s important to remind customers that their utility is part of
Digital marketing performance metrics are vital to understanding the success of any email or social media campaign, especially for energy utilities. Metrics like click-through rate, reach and time on page can help energy utility marketers understand what content is resonating with customers and what actions customers take as a result. In order to analyze the