As we prepare for the big man in red to make his yearly appearance, his normal entryway for businesses is getting an upgrade. Solar chimneys are becoming a more common building design element to create comfortable environments inside. What are solar chimneys? Solar chimneys, also known as a thermosiphon or thermal chimneys, are “passive” conduits
When customers think of energy utilities, their first thoughts aren’t always the friendliest. They might be mad about a late payment fee or frustrated that their power isn’t restored yet. Often, they forget that there are real people behind the energy utility. As marketers, it’s important to remind customers that their utility is part of
Digital marketing performance metrics are vital to understanding the success of any email or social media campaign, especially for energy utilities. Metrics like click-through rate, reach and time on page can help energy utility marketers understand what content is resonating with customers and what actions customers take as a result. In order to analyze the
Segmentation is a critical tool for energy utilities to effectively reach customers, especially small business customers. SMB customers are often hard to reach for numerous reasons, including lack of time and lack of interest in information they think is not relevant to their needs. In this webinar, Kurt Hansen, Questline Digital AVP of products and
With state disconnection bans ending, more than 179 million Americans risk losing their electric service due to unpaid bills. As the economy continues to suffer as a result of the coronavirus pandemic, many energy utilities are taking action to help customers facing financial hardship. Helping utility customers with deferred payment programs In August 2020, Questline