Time is money, as they say. Even time spent doing nothing can add up. The time spent procrastinating on a project instead of focusing to get it done? That adds up to a late assignment and possibly an upset manager. In the energy utility industry, consider the time customers spend contemplating the purchase of energy
Due to the global coronavirus pandemic, more people are working from home than ever. In fact, 42% of the U.S. labor force now works from home full-time. What does this mean for your customers’ energy consumption? According to CBS News, California residential energy use has risen 15% to 20% during the pandemic and New York
Many energy utilities turn to an eco-friendly or green marketing message when promoting paperless billing, electric vehicle rebates, electrification, energy efficiency and other programs. But how effective is a green message when it comes to customer engagement and conversions? Let’s take a look at the pros and cons of green messaging to find out if
A social media strategy is an essential component of an energy utility’s digital marketing plan. You can provide real-time updates, share helpful information, receive feedback and connect directly with your customers. Most importantly, popular social media sites are where many customers spend their time online. In order to reach them, you need to spend time
If it feels like you’re being bombarded with advertisements, well, that’s because you are. The average consumer is exposed to upwards of 5,000 ads every day … and growing. You’re probably pretty good at tuning out most of those messages. Of course, your customers are good at tuning out messages, too. That’s why content marketing