Technology seems to advance at the speed of light these days. Yet few things are changing as fast as home energy use. From smart devices to electric vehicles to solar and other renewables, consumers have more control over their energy use than ever before. The nonprofit Smart Energy Consumer Collaborative (SECC), which works to educate
As we look back at energy utility communications in 2020, the coronavirus pandemic has had a massive influence in the way consumers engage with email. While the pandemic’s impact has been devastating, it has reinforced the value of establishing strong relationships with your customers. It also emphasizes the importance of reaching out during key moments
Homeowners and renters are very different audience segments. Your energy utility needs to know how best to communicate to these customers based on their needs and interests. While homeowners are often focused on long-term energy savings, renters are more concerned with quick ways to save that don’t require a huge upfront investment. Read on to
Using humor as part of a marketing campaign is a tried-and-true way to make a memorable connection with your audience. The Super Bowl is one of the most expensive and high-profile marketing events of the year. (It’s also a football game.) USA Today estimates that “one-quarter of Americans watch the Super Bowl for commercials alone”
Design plays a powerful role in your energy utility’s marketing strategy. From eye-catching emails to attention-grabbing social media posts, design elements can impact customer engagement and program participation. However, it’s not always easy to know how to improve the design of emails, web pages, social media posts and other marketing materials. We sat down with