Illustration of a creative mind at work

Creative Impact: Why Design Matters for Energy Utilities

Design plays a powerful role in your energy utility’s marketing strategy. From eye-catching emails to attention-grabbing social media posts, design elements can impact customer engagement and program participation. However, it’s not always easy to know how to improve the design of emails, web pages, social media posts and other marketing materials. We sat down with

Illustration of a city powered by solar energy

Solar is Soaring! It’s Time to Answer Customers’ PV Questions

With growing interest in renewable energy, an increasing number of consumers are choosing to install solar photovoltaic (PV) technology. In the United States, solar PV installations have increased to more than 2 million, and this number is expected to double by 2023. With demand greater than ever before, energy utility customers are looking to their

Marketers manage their customer email lists

3 Ways to Add More Customers to Your Email List

Email is an extremely effective channel for energy utility communications. You can quickly reach a lot of customers and also deliver personalized messages to specific segments. You can maintain a consistent customer touchpoint with an email newsletter and then leverage that engagement with targeted program promotions. However, you can’t accomplish any of these things if

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Energy Utility Programs Help Customers Pay it Forward

The coronavirus pandemic continues to bring financial hardship to Americans from coast to coast. According to the latest unemployment numbers, weekly first-time jobless claims remain above 1 million for the 13th week in a row. During this difficult time, many energy utilities are promoting their financial assistance programs and encouraging customers to “pay it forward”

Illustration of electric power plants and renewable energy

Energy Storage: Trends and Opportunities for Utilities

Questline Digital energy expert Mike Carter shares his analysis of energy storage technology and the outlook for utilities. Electrical energy is transitory in nature. It is generally consumed as soon as it is produced. This requires closely matching power generation with consumption, which is complex and costly. Energy storage systems (ESS) are a great enabler that can