Questline Digital energy expert Mike Carter shares his analysis of energy storage technology and the outlook for utilities. Electrical energy is transitory in nature. It is generally consumed as soon as it is produced. This requires closely matching power generation with consumption, which is complex and costly. Energy storage systems (ESS) are a great enabler that can
Email marketing is an extremely effective channel, giving energy utilities the ability to reach a large number of customers with highly targeted, personal messages. But even the best email campaigns must compete for clicks in crowded customer inboxes. In order to succeed, an email must be clear, consistent and easy to read. With well-designed messages
Over the past few months, Questline Digital has worked with our energy utility partners on a variety of coronavirus-related communications. On May 21, Questline Digital President Dave Reim held the fifth town hall forum to share these “tales from the trenches” to help other utilities develop their marketing and content strategy. In this webinar, Questline
As an increasing number of U.S. cities focus on climate goals, city leaders are taking steps to reduce greenhouse gas emissions from public transportation systems. One of these environmentally friendly initiatives is the electric bus. Transit agencies across the country — from Seattle, Washington, to Portland, Maine — are beginning to incorporate this innovative technology
What messages resonate best with your target audience? A/B testing is an easy way for energy utilities to make data-driven decisions in your content and design choices. Every customer is unique — a message that works for one audience segment may not be effective for another. With A/B testing, you can better understand what message