Over the past few months, Questline Digital has worked with our energy utility partners on a variety of coronavirus-related communications. On May 21, Questline Digital President Dave Reim held the fifth town hall forum to share these “tales from the trenches” to help other utilities develop their marketing and content strategy. In this webinar, Questline
As an increasing number of U.S. cities focus on climate goals, city leaders are taking steps to reduce greenhouse gas emissions from public transportation systems. One of these environmentally friendly initiatives is the electric bus. Transit agencies across the country — from Seattle, Washington, to Portland, Maine — are beginning to incorporate this innovative technology
What messages resonate best with your target audience? A/B testing is an easy way for energy utilities to make data-driven decisions in your content and design choices. Every customer is unique — a message that works for one audience segment may not be effective for another. With A/B testing, you can better understand what message
As we all continue to adapt during the coronavirus pandemic, we find normalcy amid new social structures and a constantly evolving stream of information. As digital communicators, Questline Digital has been supporting its energy utility partners with content and insights to optimize customer communications during the outbreak. During the initial five weeks of the
The coronavirus outbreak has demonstrated just how critical customer engagement is for energy utilities — in good times and bad. Under normal circumstances, ongoing engagement helps promote safety, smart energy use and program participation. But during an emergency, as with the current global pandemic, your relationship with customers really pays off. Now this engaged audience