What messages resonate best with your target audience? A/B testing is an easy way for energy utilities to make data-driven decisions in your content and design choices. Every customer is unique — a message that works for one audience segment may not be effective for another. With A/B testing, you can better understand what message
As we all continue to adapt during the coronavirus pandemic, we find normalcy amid new social structures and a constantly evolving stream of information. As digital communicators, Questline Digital has been supporting its energy utility partners with content and insights to optimize customer communications during the outbreak. During the initial five weeks of the
The coronavirus outbreak has demonstrated just how critical customer engagement is for energy utilities — in good times and bad. Under normal circumstances, ongoing engagement helps promote safety, smart energy use and program participation. But during an emergency, as with the current global pandemic, your relationship with customers really pays off. Now this engaged audience
For energy utilities, ongoing communications will be key to helping residential and business customers navigate the COVID-19 crisis. On April 16, Questline Digital President Dave Reim hosted the third coronavirus town hall forum and led a discussion on what utilities should be communicating to their customers beyond crisis communications. Questline Digital’s team of industry experts
Launched in 2008, Tesla’s battery-electric vehicles continue to take the industry by storm. The cutting-edge technology was first introduced with the Model S, which, according to Tesla, “has become the best car in its class in every category.” It boasts the longest range of any electric vehicle, 0 to 60 mph acceleration in 2.28 seconds