Marketers designing an email message

Best Practices: Email Design for Energy Utilities

Email marketing is an extremely effective channel, giving energy utilities the ability to reach a large number of customers with highly targeted, personal messages. But even the best email campaigns must compete for clicks in crowded customer inboxes. In order to succeed, an email must be clear, consistent and easy to read. With well-designed messages

Marketer with a giant checklist

Webinar: Coronavirus Communications Success Stories

Over the past few months, Questline Digital has worked with our energy utility partners on a variety of coronavirus-related communications. On May 21, Questline Digital President Dave Reim held the fifth town hall forum to share these “tales from the trenches” to help other utilities develop their marketing and content strategy. In this webinar, Questline

Electric buses parked in a city

Electric Buses: A Solution for Sustainable Cities

As an increasing number of U.S. cities focus on climate goals, city leaders are taking steps to reduce greenhouse gas emissions from public transportation systems. One of these environmentally friendly initiatives is the electric bus. Transit agencies across the country — from Seattle, Washington, to Portland, Maine — are beginning to incorporate this innovative technology

Marketers look at results of A-B testing

The ABCs of A/B Testing

What messages resonate best with your target audience? A/B testing is an easy way for energy utilities to make data-driven decisions in your content and design choices. Every customer is unique — a message that works for one audience segment may not be effective for another. With A/B testing, you can better understand what message

Illustration of confused customers

Post-COVID Recommendations for Ongoing Utility Outreach

As we all continue to adapt during the coronavirus pandemic, we find normalcy amid new social structures and a constantly evolving stream of information. As digital communicators, Questline Digital has been supporting its energy utility partners with content and insights to optimize customer communications during the outbreak.   During the initial five weeks of the