Questline Digital has taken the lead to help its energy utility partners keep their customers informed of the coronavirus pandemic. Since early March we have sent more than 34.9 million outbreak-related emails to utility customers across the United States. Initially, these emails contained information about utilities’ preparations and initial responses to the pandemic. As the
As the coronavirus outbreak continues, so do conversations surrounding how best to approach communications with customers. On April 3, Questline Digital President Dave Reim hosted the second coronavirus town hall forum and led a discussion on communication best practices for energy utility business customers. A recent J.D. Power Utility Pulse survey that showed 49% of
During this challenging time, it’s critical for your energy utility to proactively communicate with customers to reassure them of your preparedness. On March 25, 2020, Questline Digital President Dave Reim held a town hall forum to review best practices of responding to the coronavirus outbreak. Using real-life examples from the energy industry, the panelists shared
In the energy utility industry, connecting with customers is a notoriously difficult challenge. Like every brand, energy utilities are vying for customer attention in an overwhelming, oversaturated digital landscape. In fact, a majority of American consumers are exposed to between 4,000 and 10,000 ads every single day. For brands of all shapes and sizes, content
As electric vehicles continue to grow in popularity, energy utilities have the opportunity to drive the trend forward as both a trusted resource and EV adoption influencer. In 2018, more U.S. consumers purchased electric vehicles than ever before – an 81% increase from the previous year. While electric vehicles still only make up a small