During this challenging time, it’s critical for your energy utility to proactively communicate with customers to reassure them of your preparedness. On March 25, 2020, Questline Digital President Dave Reim held a town hall forum to review best practices of responding to the coronavirus outbreak. Using real-life examples from the energy industry, the panelists shared
In the energy utility industry, connecting with customers is a notoriously difficult challenge. Like every brand, energy utilities are vying for customer attention in an overwhelming, oversaturated digital landscape. In fact, a majority of American consumers are exposed to between 4,000 and 10,000 ads every single day. For brands of all shapes and sizes, content
As electric vehicles continue to grow in popularity, energy utilities have the opportunity to drive the trend forward as both a trusted resource and EV adoption influencer. In 2018, more U.S. consumers purchased electric vehicles than ever before – an 81% increase from the previous year. While electric vehicles still only make up a small
A bill is just a bill — until the day it stops arriving at your customer’s doorstep and starts showing up in her inbox. When a bill becomes paperless, it’s time to celebrate — you’re one step closer to meeting your conversion and customer satisfaction goals. Not to mention, when customers go paperless, your operational
What do you get when you combine masterful design, concise info, creativity and meaningful stats? The all-powerful, brain-delighting, popular infographic — an ideal visual format for social media sharing that is easily consumed by energy utility customers and a great way to explain complex topics. Infographics are a big part of today’s content marketing landscape.