Customers are increasingly using social media and mobile apps to engage with businesses and services, including their utility. That’s why it’s so important for municipal utilities to build robust social media strategies. To boost community engagement and connect with customers, social media is easily one of the strongest tools in your marketing arsenal. From our
Engaging with municipal utility customers requires a multifaceted strategic plan and a deep understanding of community needs. Municipal utilities play a critical role in providing essential services such as water, electricity, natural gas and sanitation to residential and business customers. Establishing effective communication channels and engagement strategies is imperative for municipal utilities to address customer
Water is the most important natural resource, yet many customers are unaware of the benefits of conserving it. Over the past two decades, more than 50% of the United States regularly experienced drought conditions due to the water supply running low. As water conservation concerns grow, now is the time for water utilities to connect
As utility customers face unprecedented financial challenges, they need more from their utility providers than just energy or water. They need understanding, empathy and practical assistance. Questline Digital’s recent webinar, “Supporting Utility Customers Through Financial Hardship,” provided valuable insight from Joe Pifher, Creative Director at Questline Digital, and Jill Vohr, Director of ENERGY STAR Product
Smart devices have changed the way we interact with technology, and smart meters are no exception. Gone are the days when analog meters would only show how much energy was used, and monthly bills could offer little to help homeowners and businesses truly understand their power consumption. Now, smart meter data puts the power into