As utility customers face unprecedented financial challenges, they need more from their utility providers than just energy or water. They need understanding, empathy and practical assistance. Questline Digital’s recent webinar, “Supporting Utility Customers Through Financial Hardship,” provided valuable insight from Joe Pifher, Creative Director at Questline Digital, and Jill Vohr, Director of ENERGY STAR Product
Smart devices have changed the way we interact with technology, and smart meters are no exception. Gone are the days when analog meters would only show how much energy was used, and monthly bills could offer little to help homeowners and businesses truly understand their power consumption. Now, smart meter data puts the power into
Behind the simple act of turning on a tap lies a complex system of infrastructure and services provided by water utilities — systems that customers may not always understand. From concerns about water quality to inquiries about service interruptions, customers seek clarity and reliability from their utility providers. To ensure clear communications and effectively build
Communicating to water customers is essential to build trust, loyalty and greater awareness about water conservation and safety. For water utility marketers, communications require a unique mix of transparent information, reliable resources and customer education. Most customers don’t think about their water until they receive their monthly bill or experience a service disruption. By connecting
Connecting with utility customers is no longer just about sending monthly bills. Customers expect to receive relevant messages and personalized recommendations from companies they interact with, including their utility. That means sharing information that will resonate with them, whether that’s to help them save money or make their homes more comfortable. Questline Digital’s recent webinar,