Illustration of utility Time of Use promotions

Why Your Time-of-Use Promotions Aren’t Working

Energy utilities are making strides to improve grid resilience, increase renewable energy sources and give customers more rate plan options than ever before. As a result, utility time-of-use promotions are ramping up across the country. According to Smart Energy Consumer Collaborative (SECC) research, only 28% of customers are aware they have rate plan options and

Illustration of utility customer communications

Why Consistency Matters in Utility Customer Communications

Effective communication has become more important than ever for utility marketers. To truly connect with customers, water and energy providers must adopt an outreach strategy that goes beyond a simple, one-time approach. In fact, it takes five to seven interactions for a customer just to remember a brand. An effective communications strategy requires a consistent

Illustration of personalized energy videos

5 Reasons Your Utility Needs Personalized Energy Customer Videos

Personalized energy customer videos cannot be overlooked as a tool to reach, educate and engage with your customers. Videos play a key role in attracting and capturing attention, as well as delivering information in a fun, easy-to-understand format. These benefits are magnified for utilities that need to communicate complex program and energy-use information in a

Illustration of the benefits of personalized video in a customer engagement strategy

The Benefits of Personalized Videos for Utilities

With the proliferation of digital media and communication channels, capturing the attention of utility customers is more challenging than ever. As businesses compete for attention, one tool has risen above the rest in its ability to engage and captivate: personalized video. Recognized for their unique ability to connect with viewers on a deeper level, personalized