Today’s customers expect more than just a reliable energy supply from their utility. They want to take control of their energy use — to save money, or reduce their carbon footprint, or just make their homes more comfortable — and they’re looking for advice and resources that will help. Energy providers can give customers that
For utilities, perfecting the welcome message is key to building stronger digital customer relationships. Utility welcome messages are arguably the most important customer touchpoint, setting the stage for future communications and laying the foundation for long-term engagement. Companies in every industry are strategic about welcoming new customers, whether it’s a food delivery service like Hello
Companies everywhere, including utilities, are seeking innovative ways to engage customers and build lasting relationships. One powerful tool that has evolved leaps and bounds in the past five years is the online webinar. With their ability to connect businesses directly with customers in real-time, webinars have become an invaluable resource for utilities looking to maximize
An effective digital marketing strategy is essential for reaching utility customers and establishing a long-lasting digital relationship over time. To genuinely connect with customers, utilities must embrace a relevant outreach strategy. As another year has come and gone, the digital marketing landscape has continued to evolve with the emergence of new trends and technologies. It’s
Energy utilities are making strides to improve grid resilience, increase renewable energy sources and give customers more rate plan options than ever before. As a result, utility time-of-use promotions are ramping up across the country. According to Smart Energy Consumer Collaborative (SECC) research, only 28% of customers are aware they have rate plan options and