Effective communication has become more important than ever for utility marketers. To truly connect with customers, water and energy providers must adopt an outreach strategy that goes beyond a simple, one-time approach. In fact, it takes five to seven interactions for a customer just to remember a brand. An effective communications strategy requires a consistent
We know from recent J.D. Power studies that as energy rates have increased, business customer satisfaction has taken a hit. But rising rates don’t have to equate to low customer satisfaction. “In fact, the handful of electric utilities that are getting the business customer engagement formula right are able to maintain or even drive higher
Personalized energy customer videos cannot be overlooked as a tool to reach, educate and engage with your customers. Videos play a key role in attracting and capturing attention, as well as delivering information in a fun, easy-to-understand format. These benefits are magnified for utilities that need to communicate complex program and energy-use information in a
With the proliferation of digital media and communication channels, capturing the attention of utility customers is more challenging than ever. As businesses compete for attention, one tool has risen above the rest in its ability to engage and captivate: personalized video. Recognized for their unique ability to connect with viewers on a deeper level, personalized
In today’s rapidly evolving utility landscape, keeping employees up to speed with the latest industry trends and best practices is essential. For energy utility program managers and key account managers, the need for continuous learning is even more critical to ensure they have the tools to understand customer needs and build customer satisfaction. One effective