You created the perfect video to promote your utility program or service — now what? The next step is finding the ideal places, from short clips on social media to personalized video emails, to share your video to reach the right customers. That’s why understanding how to distribute video content is key to achieving success
It can be hard to believe that there are still customers left to enroll in paperless billing. After all, with the tremendous growth of electronic billing, automatic payments, mobile apps and digital currency, most customers now prefer a paperless way of paying utilities. However, some customers remain reluctant to adopt paperless utility bills. Habits can
In the utility industry, we find ourselves constantly at the crossroads of a rapidly changing energy landscape. The advent of beneficial electrification, for one, has put natural gas suppliers on their heels. The electric utility industry is touting the trend of reduced CO2 emissions per MWh from electric power generation over the last decade. Plus, the electric
Rate plan education is an essential part of reaching sustainability initiatives. Utilities that promote rate plan options, improve self-service tools and use messaging that resonates with target audiences can improve customer satisfaction, even during this time of change. By offering plans that suit their customers’ needs and incentivize energy conservation, and educating customers about those
Alternative rate plans are becoming commonplace as energy utilities make efforts to improve grid stability and reach sustainability goals. Energy providers across the country are implementing residential time-of-use (TOU) rates to help reduce demand on the grid and give customers more control over their energy use. However, encouraging customers to switch to a new rate