Alternative rate plans are becoming commonplace as energy utilities make efforts to improve grid stability and reach sustainability goals. Energy providers across the country are implementing residential time-of-use (TOU) rates to help reduce demand on the grid and give customers more control over their energy use. However, encouraging customers to switch to a new rate
As energy costs rise and inflation continues to impact household budgets, a growing number of utility customers may qualify for low-income assistance programs. And while these customers share many of the same interests and needs as utilities’ general customer base — from an interest in smart home technology to reducing their energy usage — identifying
Energy utility customers don’t want to be left in the dark during a power outage. When done well, outage communications can be a chance to further engage with customers and earn their trust. On the other hand, a lack of communication during an outage can cause ill will among customers and make it difficult to create
Beneficial electrification has become a popular marketing theme among energy utilities and cooperatives, but the concept is still unfamiliar to many customers. Don’t let that get in the way of communicating this powerful message about the benefits of electrification. The term may be a mouthful, but beneficial electrification can improve customers’ lives in a variety
Staying connected with energy utility customers is more important than ever. Utility marketers are constantly looking for effective ways to engage with their audience and deliver timely information about programs, services and energy-saving tips — all while cutting through the digital clutter that make it hard to attract customers’ attention. Two popular marketing channels have