Webinar Series: Plugged In
2024 Wrapped: Success Stories from Utility Marketers
Date: Thursday, November 21, 2024
Time: 1:00 p.m. EST
Ready to be inspired by the top marketing wins in the utility industry? Don’t miss our upcoming webinar where leading utility marketers will share their most successful programs and initiatives from the past year.
You’ll hear firsthand from utility marketers and communicators across the country about innovative campaigns, creative ideas and impactful programs that delivered results in 2024.
Whether you’re looking for fresh ideas to boost your customer engagement and satisfaction scores or cutting-edge solutions to increase program participation, this is the perfect opportunity to gain valuable insights.
- Discover effective utility marketing strategies from utilities nationwide
- Learn what’s worked for real-world utilities to connect with customers and drive engagement
- Get inspired with ideas to elevate your own marketing efforts in the new year
Success story topics include implementing customer service surveys to shape future communication efforts, digital marketing initiatives to boost J.D. Power scores, driving engagement through monthly email newsletters, and more!
Join us to connect with industry peers and share in their accomplishments!
COMING UP:
2025 Plugged In Webinar Schedule COMING SOON!
PAST WEBINARS:
Utility Key Account Manager Training: Success Strategies
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Water Utilities: Building Stronger Customer Relationships
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2024 Benchmarks Report: Getting Personal with Utility Customers
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Supporting Utility Customers Through Financial Hardship
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The Power of Personalized Videos
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2024 Digital Marketing Best Practices & Trends
Head into the new year with a strategic action plan that will level up your marketing strategy and increase customer engagement.
Proven Ways Utilities are Improving Business Customer Satisfaction
Discover proven tactics from fellow utilities on increasing business customer satisfaction and loyalty.
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Discover how to educate your customers about rate plans and help them make informed decisions about their energy usage.
Guest speakers from Fayetteville Public Works Commission and Questline Digital.
How to Build Customer Trust with Outage Communications
Uncover strategies for impactful outage communications that help customers stay informed before, during and after power outages.
Guest speakers from IntelePeer and Questline Digital.
Boost Customer Engagement with AI
Learn how artificial intelligence (AI) can revolutionize your customer engagement strategies and lead toward a more customer-centric future.
Guest speakers from Questline Digital.
Data Privacy and Personalization
Discover the power of data and personalization to strengthen relationships with your utility’s customers.
Guest speakers from BlastPoint and Questline Digital.
2023 Email Marketing Best Practices & Trends
Reinvigorate your communications strategy in the new year with these top email marketing best practices and trends.
Guest speakers from Questline Digital.
How to Segment and Personalize Utility Customer Communications
Uncover strategies for how to segment and personalize communications to increase customer engagement and satisfaction.
Guest speakers from the Smart Energy Consumer Collaborative (SECC) and Con Edison.
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Guest speakers from Entergy and Duquesne Light Company.
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Learn how to prepare your customers before, during and after severe weather events with these emergency communications strategies.
Guest speakers from Tucson Electric Power and Belize Electricity Limited.
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Guest speakers from Georgia Power and Questline Digital.
2022 Energy Utility Benchmarks Report: Data to Drive Your Utility Forward
Discover new ways to boost customer engagement and leverage your communications strategy with data from our annual Energy Utility Benchmarks Report.
Guest speakers from Questline Digital.
The Ins and Outs of Customer Journey Mapping
Discover how to enable better experiences and address concerns within a customer lifecycle through journey mapping.
Guest speakers from City Utilities of Springfield, MO and Questline Digital.
2022 Email Marketing Best Practices & Trends
Look ahead to see what trends and best practices are in store for email marketing in 2022.
Guest speakers from Questline Digital and Litmus.
Energy Efficiency Adoption Solutions
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Guest speakers from Questline Digital, Franklin Energy and Silicon Valley Power.
Using Interactive Content to Engage Customers
Strategies for promoting and encouraging energy efficiency upgrades to customers.
Guest speakers from Questline Digital and Context Digital.
The Resurgence of eNewsletters and What It Means for Your Utility
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Guest speakers from Questline Digital and Simple Focus.
How to Segment Customer Communications to Increase Revenue and Satisfaction
Learn how to segment your communications based on customer interests or motivations to reach conversion and program goals.
Guest speakers from Questline Digital and BlastPoint.
How to Build Lasting Engagement with New Customers
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Guest speakers from Questline Digital and Sigma Computing.
2021 Energy Utility Benchmarks Report: Accelerating Digital Customer Relationships
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Guest speakers from Questline Digital’s creative and content team.
Diversity & Inclusion: Strategies for Energy Utilities
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Guest speakers from Duquesne Light Company, SECC and Heidrick & Struggles.
Financial Impact of the Coronavirus on Small Businesses
Shared discussion on how the coronavirus continues to impact small businesses and how energy utilities can assist their SMB customers.
Guest speakers from AEP Ohio and the Small Business Administration (SBA).