Customer IQ Dashboard

Real‑time insights that drive utility customer action

Customer IQ is Questline Digital’s next‑generation engagement solution, built to transform how utilities connect with their customers. By integrating directly with your Customer Information System (CIS) and leveraging the power of the Engage™ platform, Customer IQ closes the gap between a utility’s operational goals and the customer education needed to achieve those goals.

This integrated approach streamlines the campaign deployment process and enables utilities to increase program participation, improve satisfaction and communicate with customers faster than ever before.

With Customer IQ, utilities gain a strategic, data-driven engine that accelerates program adoption, improves satisfaction and delivers measurable financial results.

Example of Customer IQ dashboard showing utility operational performance metrics and KPIs.
Customer IQ KPI dashboard

A Smarter Way to Engage Utility Customers

Unified Dashboard Experience

A single dashboard displays the most important adoption metrics, including paperless billing enrollment, auto pay adoption, estimated cost savings and program participation trends. These insights give utilities a clear understanding of digital adoption and progress toward operational goals.

Rapid Campaign Activation

Customer IQ comes preconfigured with campaign templates, messaging, landing pages and email cadence recommendations. After initial setup, utility teams can quickly review and activate automated campaigns through a guided workflow, reducing manual effort while maintaining control before launch. The result is faster campaign deployment and more timely customer communications.

Seamless Data Integration

Engage automatically syncs with your existing CIS through secure API, ensuring Customer IQ always has current customer information. This eliminates the need for manual data transfer, allowing for better efficiency across all teams.

Example of an automated landing page to capture paperless billing conversions and achieve utility operational goals.
Customer IQ’s automated landing page

Achieve Operational Goals with Automated Customer Outreach

Customer IQ transforms customer engagement into a strategic, data-driven engine for growth. With the latest insights, automated campaigns and proven content from the Engage platform, utilities can rapidly increase adoption of key programs, elevate customer satisfaction and achieve measurable financial results.

Want to learn how your utility can benefit from these strategic insights?

Submit the form below and Questline Digital will contact you with more information about Customer IQ.

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How do utilities benefit from Customer IQ?

Marketing Autonomy. Empowers marketing and CSR teams to launch engagement campaigns independently, without waiting for data pulls or list updates.

Speed to Market. Automated workflows and pre-built assets allow for faster campaign setup, reducing deployment times from days to minutes.

Proven Effectiveness. Access Questline Digital’s best-in-class content and industry-leading delivery rates for maximum customer engagement.

Customer Convenience. Simplified enrollment journeys that help customers easily sign up for programs like paperless billing and auto pay.

Financial Transparency. Dashboard reveals cost savings, enrollment outcomes and ROI to clearly demonstrate the impact of program initiatives.

Built for Growth. A scalable architecture allows utilities to incorporate additional data points, new programs and dynamic goals over time.