Sending more emails doesn’t always lead to greater customer engagement. Utility customers are inundated with messages every day. When communications aren’t relevant to their needs, interests or lifestyle, they can quickly become disengaged. “Customers are receiving personalized experiences everywhere in their daily lives,” says Joe Pifher, Creative Director at Questline Digital. “These interactions are changing
What if utility customers could understand the purpose of your email without ever reading the full message? This scenario is becoming increasingly common as artificial intelligence (AI) transforms the inbox experience. Major email providers, including Gmail, Apple Mail and Microsoft Outlook, now use AI to prioritize messages, generate summaries and help users quickly identify what
Utility communicators face a common challenge: How do you increase customer engagement without sending more emails, adding complexity or overwhelming busy teams? That’s the focus of Episode Two of Questline Digital’s Powering Engagement Podcast Series, Smarter Targeting & Optimization. Building on the fundamentals discussed in the first episode, the conversation explores how utilities can move
Utilities have no shortage of ways to communicate with customers. However, building strong customer relationships is becoming more challenging than ever. That’s where utility podcasts can make an impact. Once considered a niche platform, podcasts are emerging as a powerful communication channel for utilities. In fact, podcasts can increase brand awareness by 24% to
Utilities send millions of customer communications every year, from billing notifications and outage alerts to program promotions and educational newsletters. Yet many utility marketers still struggle to answer a critical question: Are these messages actually influencing customer behavior? Measuring utility customer engagement goes beyond email open rates and webpage clicks. The ultimate goal is helping